Milk it drinks high profits to be low to supervise threshold guide content Or become the new focus of market of beverage

Milk it drinks high profits to be low to supervise threshold guide, content Or become the new focus of market of beverage
After continuing tea beverage, linking C beverage to become the market competition focus successively, the dairy products beverage may fight for the focus as the next one of market of beverage. Gather together sources of 130 million yuan before this and purchase milk and drink the company to ferment and march into the arena, the coca-cola has put out first dairy products beverages of its in China at present. Beverage industry expert claim high profit and low to it supervises thresholds to be whether the intersection of fruit and the intersection of milk and market attract internal and external the intersection of money and the intersection of beverage and reason of enterprise, enterprises increase because of marching into the arena, the future pattern of market of fruit milk will be rewritten.
The coca-cola marches into the domestic milk and drinks the market
Xia Ri has already crossed, tea beverage and the trend of events of linking C beverage are weaker and weaker, the beverage giant is stepping up catching the next focus of the market of beverage.
According to media of Guangzhou, every large supermarket of Guangzhou has already seen a milk of American juice source fruit of coca-cola excellently, the milk new product of this fruit has honey peach, mango, three kinds of taste of pineapple, the price is about 3.6 yuan.
The reporter is told while telegraphing the public relation person in charge of Chinese company of coca-cola yesterday, this products have already begun to pave the goods to test market in the national key city at present, Guangzhou, Shenzhen has already basically finished paving the goods at present, pave the goods and cover on the market of Beijing in the next two to three weeks.
It is the world of the iced drink in summer, enter autumn and winter, the milk beverage of high heat will become the market pet.
The Chinese food commercial researcher of research institute Zhu DanPeng analyzes and claims, " after 90 " Wait for the emergence of young consumers to subvert the traditional cooking culture, the fruit milk beverage will become that continues tea beverage, links the next focus after C beverage. In autumn and winter, may match and heat the case and provide the hot drink for consumer. The quick guest, 7-11,etc. supermarkets have already sold the similar heating milk tea beverage before this.
The low threshold advantage of the high profit is guided and grabed
Except the intersection of season and reason, why focus transfer from fruit juice to to the intersection of dairy products and the intersection of beverage and field competition between the the intersection of beverage and enterprise?
Zhu DanPeng points out, higher profit, lower supervision threshold, larger capacity of market are that everybody disputes the main factor of taking the market of milk of fruit confusingly.
He analyzes and claims whether the fruit milk beverage is lain between between milk and fruit juice products, belong to the high profit products in the trade; The supervision department of our country is so high less than the milk to the supervision threshold of the milk of fruit at the same time, all sorts of restrictions not existing to the milk source. On the other hand, the milk of fruit is " hybridizes " of fruit juice and milk Innovation, the capacity of market of this kind of compound beverage is very great, consumption potentiality has not been totally excavated yet.
A little more than a month ago, the coca-cola had just begun to sell the soda of milk on the American market, enter the market of Chinese fruit milk at such quick speed, show it is very self-confident to one's own brand advantage. Zhu DanPeng thinks, in market opportunity, the brand of the coca-cola is very ripe in strategical planning, have not worried to the choice of the opportunity of getting involved.
The pattern of market of milk of fruit will be rewritten
At present, domestic milk with the intersection of Wahaha and the intersection of nutrition and as main fact fast thread in the intersection of market and pattern in beverage, relevant statistical data reveal, its market share reaches 70%; Prosperous prosperous milk, little foreigner thereafter long for the milk wonderfully and follow closely, however, compared with tea beverage and fruit drink, the market of fruit milk beverage is far from saturating, the pattern has not been firm even, as the involvement of every large beverage enterprise has been probably rewritten in the future.
Zhu DanPeng points out, the involvement of the coca-cola will change the pattern of market of a gleam of urban fruit milk. Its ripe brand, network and capital operation ability, will cause the injury to the market share of trade leader Wahaha. But three Line four city will be still the world of Wahaha within two years at least.
Three Line four city is a profit peak of a beverage trade. Because pave the goods and does not need to be great amount of in these cities " March into the arena and take " . Who can hold these markets, who is the winner on the market of milk of fruit. And Wahaha is holding the marketing channels and market share of these cities firmly.
Zhu DanPeng analyzes and claims, Wahaha has very wide selling networks in the cities at all levels of the whole country, it is its greatest competitive advantage; The coca-cola has very big brand advantages on Line two city, it may be said to march into the arena without lifting an eyebrow, but does not control right to three Line four city, do not have deep marketing channel; Remit source most difficult to lie in fund to be nervous purchasing, selling systematic destruction miscarrying, it will be very difficult to march into the milk and drink the step of the market; Little foreigners long for the milk wonderfully and direct against the northern market more, has already occupied certain market share under the large-scale advertising media crusade, but compared with big other brand, it still takes time to form and contend.
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