Guarantee the food security with the whole industry chain

Guarantee the food security with the whole industry chain
Hu LiBiao
Have proved a word like this all over national planting the vegetables game red: "Push away three generations up, each Chinese peasant. " Since root of people peasant, should to plant grain than plant vegetables well-behaved thing then! Because of such consideration, COFCO, eldest of enterprise of native grain and oil, has put out one and is called " production team of China Oil and Food Import and Export Corporation " Network interdynamic game,it is happy without being surmounted without being attempted network, completely " farm " of peoples round Dream.
Thoughtful, except this game has offered the extremely abundant variety of crops to player, every one " Peasants " Can savour various details of planting the grain, really participate in getting and planting from the initial field to the processing, storage, transportation of factory, and even reach in an intact industry chain of the dining table finally, still let them experience the importance of the food security constantly from it. Transmission one's own brand idea and product information through the way of network game, this is not certainly the initiating of COFCO, but a realistic management mode of enterprise is virtual, guarantee with the whole the intersection of industry and chain thinking of food security introduce get network in the game, whether this should talk in our country or the first time, there is positive realistic meaning that can't be neglected.
We very clear, until grain increase production and peasant increase income make the achievement of world interest our country in recent years, people's food security and nutrition health have been promoted greatly, but the secret worry exists, for example, whole agriculture, stability, harmony of the food industry chain are also not enough, any link goes wrong, may all cause the emergence of the food security incident. And should solve this problem, experts think unanimously, the most effective and most thorough method, should rely mainly on enterprise, streamline the whole industry chain that the food contains, form scale, have prestige, have technology, have chain group of the whole industry of the brand, swim and coordinate and participate in from head to foot, promote each other. Only in this way, could promote the level of the industry, could carry out, implement the policy of the country better, also could really guarantee the food security.
Particularly, the whole industry chain is to take consumer as the direction, start from industry's chain source, through planting and purchasing, butcher, food processing, distribute and such every links as the logistics, brand popularization, food are sold in trade and processing, culture of logistics, food raw materials and feed raw materials, realize the food security can be traced back to, form the security, nutrition, healthy the whole industry chain of food. At present, COFCO is setting up " food enterprises of grain and oil of the whole industry chain " The respect is being tried actively, and make very good experience.
Take pork and products as examples. The pork complete industry chain which makes scale, standardization, intensification is set up by COFCO " The food enterprises of grain and oil of the whole industry chain " Important component. From 2002, the group of China Oil and Food Import and Export Corporation invests in the construction of an intact pork industry chain in Hubei Wuhan, feed, kinds of pig beed, the intersection of goods and the intersection of pig and the intersection of person who cultivate, butcher, process and provide and deliver and link. From feed raw materials to meat products, China Oil and Food Import and Export Corporation has set up the quality certification system that whole quality handles, provide the high-quality safe pork food for consumer finally. Among them, the feed links in the source, China Oil and Food Import and Export Corporation purchases and closes good feed raw materials strictly, to the corn (1862, - 1.00, - 0.05%) Wait for feed raw materials to measure, prevented the feed raw materials not in accordance with requirement from putting in storage the content of pesticide, heavy metal before putting in storage; Cultivating links, the cultivation base of China Oil and Food Import and Export Corporation is chosen there is no countryside of the harmful industry in 10 kilometers four weeks, prevent the heavy metal, chemical harmful substance,etc. from remaining. Through introducing global best kinds of pigs, guarantee high yield and red meat rate of the pork, forbid using and urge to grow plain and other violated medicines; Butchering and processing links, China Oil and Food Import and Export Corporation adopts and exports the food sanitary standard to process fresh frozen meat and meat products, and lead and put out the factory inner wrapping at home and avoid the secondary pollution in the course of selling of pork.
Food production management mode of grain and oil of the whole industry chain which COFCO makes, it is one " safe, rest assured, healthy " Food industry chain,even more it is each extend " civilized, harmonious, sustainable " Trade lifeline. Under the mode that make meticulously, good fortune of China Oil and Food Import and Export Corporation face the intersection of door and edible oil, pass the intersection of World Expo and high-standard test smoothly on will it be July 2009 already, only appoint the products of grain and oil as World Expo 2010 Shanghai, and as hitting marketing limited company of the grain product of this brand product producers and the operator, also awarded by the most authoritative Chinese food security annual meeting organizer of domain of food security not long ago " The show flat of the food security in 2009 " Title. And these honors guarantee products security, the best identification of dependability as the whole industry's chain mode of COFCO.
Now, this platform popularizes its advanced " complete industry chain " to the society through the network game in COFCO The mode, influence people's food security idea in an imperceptibe way, this can't but be a good thing that is worth praising.

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