The health food trade falls into the prestige crisis

The health food trade falls into the prestige crisis
In numerous trades, the health food trade undoubtedly makes people regard with special esteem, its development speed is very swift and violent. Up to the end of 2007, our country has already examined and approved the multi-type of health food 8900, there are more than 1640 manufacturing enterprises of health food in all, the annual output reaches more than 100 billion yuan. The reason why the health food trade emerges rapidly, mainly lie in people's living standard is improving constantly, the consumption demand of health care is being strengthened constantly, thus spur the trade and move ahead greatly. However, the hot market of health food is hiding the crisis that can't be ignored either: Quality very different and trade prestige degree poor relatively lagging behind by management.
The trade falls into the prestige crisis
Looking back on the development of the health food trade, we can see its development pass by a winding road, it was once prosperous, once stabed consumers' soul deeply too. In the middle period of the 1990s last century, relevant organizations have surveyed 7 large cities such as Beijing-Tianjin Shanghai Guangzhou, the result shows: The crowd hits the rate of utilization of health food and is up to 70%, the output value reaches more than 30 billion yuan; But in 1980, its output value was only more than 1 billion yuan. However, just when the health food is in the limelight, a wild boast advertisement makes the health food lose consumers' trust. Hereafter, with the issuing and implementation of " food hygiene law " and " management of health food ", the health food enters and rectifies the stagnat stage of the peace, and then enter the stage of recovering again. Nowadays, enter prosperous health food of stage seem and " the wound is healed to forget to ache " again ,The advertising in violation of rules and regulations makes a lot of variety.
Have it because of the unstandard advertising content before this, some famous health product oral liquid advertisement that Chen Xiaoyi and its son speak on behalf breaks in medias such as BTV,etc.; Last year, the intersection of comic star and Guo Degang speak on behalf " hide with their secret to rank tea-oil camellia " Advertising encounter lawsuit. Especially health food that originally should play a role in keeping healthy let people feel headache whether advertising enable people often " Take medicine " . A lot of consumers, especially old consumers describe the health food to can be compared to " the pie is built on the trap ", will make people fall into trap once being not careful " .
Some health food distributors are in order to promote one's own products, confuse people by methods such as expert's lecture, travelling free, promoting with lottery,etc.. Such an example letter hand can be picked up: The promotion personnel on the road send the advertising form with charge free to people; Offer free travel and chance of health care lecture, the target is the old man over 60, and special train meets and sends off; Still covered with at some expert lecture meeting-places " The service prestige AAA enterprises of China's quality " , " the stars of the outstanding enterprises of China " , " national consumption top ten enterprises of health product trade " , " sincere enterprises of health product trade " Wait for boards, in fact, " gold content " of these boards How many few people know. The expert points out many times, it is " messy and alike " that the market of health food of our country exists ,Make the public's trust on the health food reduce by a wide margin, the trade falls into the prestige crisis. The health food becomes " The target of public criticism " Seem to be the irrefutable fact.
Each department acting on its own is scarce contain by oneself
Fish and dragons mix up together, a case of bad people mingling with good ones the main factor is that enterprise's self- norm, efforts of independent managenment of the trades are deficient on the market of health food, relate to each department acting on its own for a long time at the same time.
The supervision of the health food of our country started in the eighties of last century. In 1987, Ministry of Public Health issued " regulation of traditional Chinese medicine health care medicines ", this marks appearance of the health product trade; In 1995, " food hygiene law " included the health food in managing the category clearly for the first time; In 1996, Ministry of Public Health issued " management of health food ", finished the confused situation that there are no laws to abide by of the nutritive functional food entry; The implementation of " the health food was produced well normally " of 1999, make the production of the health food of our country move towards the norm.
But because of reason of the system for a long time, the phenomenon of the each department acting on its own has appeared in the health food trade of our country. From 1995 establishing legal status from the health food trade till 2007, for 12 years, our country has issued 128 relevant regulation rules of health food together, contain the intersection of products and registration, GMP, authorize, carry out standard, production permit, operation permission, the intersection of advertisement and check, market surpervision, the intersection of imports and exports and the intersection of person who manage and a plurality of respects. So many regulations, don't say the general administrative staff of enterprises, it is the persons in charge of enterprises that should totally grasp, grasp, I'm afraid the difficulty is too great. Moreover, a plurality of administrative responsibile institutions if coordinate uncompletely while making the regulation, the phenomenon that the regulation collides will happen inevitably, this will let to abide by the law in enterprises at a loss as to what to do, so, some enterprises are helpless have to choose to give up studying intensively the regulation, and take the way in which passivism deals with, but illegal enterprises feel just like fish in water.
The insider notices, it is very long during these days, there is function crossing, function repeating and phenomenon of the supervision department change in the supervision of the health food. Before 2003, the health food was supervised by Ministry of Public Health, in 2003, the responsible institution of the health food was transferred to the national medicines supervision bureau by Ministry of Public Health, market surpervision has entered a new stage, but after incorporating into the executive of supervision bureau of national medicines, provincial and following hygiene administrative service division violates the regulation, the ordinary food sanctioning adding medicine is " The food of function " , " food of function " , " special food " Wait for " a kind of health food " . These are sanctioned in violation of rules and regulations " The mere foot products " Unable to inquire production also controllable, false propaganda that exaggerate very much difficult to prevent from, have aggravated the prestige crisis of the health care trade.
What's more, in supervising the course specifically, involve departments such as quality testing, agriculture, industry and commerce,etc., the insider says once up to 11 concrete supervision departments. Such a bull is supervised, while taken charge in unison and jointly administrated, because the duty is not clear enough, or the mutual prevarication between the department, probably cause everybody's managing, or phenomenon which everybody leaves alone, this kind of phenomenon is not rare in the food including health food is supervised. Certainly, as our country implements" the greater part is made " ,National the intersection of food and the intersection of medicines and supervision bureau include the intersection of Ministry of Public Health and management in, health food supervise duty of management put by Ministry of Public Health under to national the intersection of food and medicines supervising administration bureauing, medicine supervises and two sanitary between the department " Dispute over trifles " The phenomenon can be expected to be solved. However, the provincial and following drug test departments have not incorporated into the management of Ministry of Health clearly, two departments are the side-by-side relationship, so, the supervision question at the basic level of the health food still awaits " break-in " .
Include in the regulation and strengthen supervision
Food is god for the people. The food security concerns the national economy and the people's livelihood, but for a long time, our country does not have food safety law. For this reason, the 11th National People's Congress of the People's Republic of China on February 28 of 2009
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