The health product is hit frequently " Inferior health " Card young people become main force of new consumption

The health product is hit frequently " Inferior health " Card young people become main force of new consumption
In people's idea, main consumption group of the health product is old person and children, but the person who nears diary finds in the interview, as people value the health more and more, the high pressure of the job, the young and the middle aged in subhealthy state are getting more and more, health products are typed and treated one after another nowadays " Inferior health " The card, the health product taking improving immunity as name becomes the market mainstream. Some young people come to like the health product too, would like to bring it to give a present too on New Year's Day and other festivals.
A lot of health products, show " inferior health " one after another Card
A few days ago, one Mr. Wang that foreign enterprise work tell reporter whether he usually work very much busy in provincial capital, often work overtime, feel the body is always very tired out, in " inferior health " State,have advise and take he by some health product friend, wonder Mr. Wang very beginning, oneself is in one's thirties, why eat the health product too, but the friend says, only the elderly eat the health product now, a lot of health products are managed " Inferior health " ,Many young people all bought the health product to eat.
On the 20th, the reporters all saw special health product special counter in some supermarkets and pharmacies of the provincial capital, the health products of different brands let people feel dazzled, but the reporter finds quickly, though brand of these health products is different, mention to " treat inferior health in much health product description of efficiency, improve immunity " When.
"The main function of health product on the market is to supply nutrition now, very effective to treating inferior health. " The person who promotes supermarket introduces warmly, health products such as protein, vitamin, mineral are all nutritional supplement, receive young people's favor very much. Exactly will it be busy season the end of the year now, some famous health product of brand can sell dozens of bottles in one day. And a salesman who is engaged in selling the brand health product directly to households introduces, there are more and more sellers buying this brand now, his sales amount of one month reaches several tens of thousands of yuan.
"Whether finally the efficiency has said clearly, anyway have no harm to eat some. " One buy two the intersection of vitamin C and Ms. of block tell reporters, she nearly takes two slices of vitamin pills every day just, because working pressure is very big at ordinary times, immunity is worse, often catch the small disease, so hope to eat some health products to improve immunity.
The health product at two or three hundred yuan, can catch consumer's psychology most
"Take health product to be very non- cheap now, take health product, must spend four five one daylight, will meet a meal soon. " Too in order to treat one's own inferior health, citizens Mr. Suns bought a bottle of nutrition slice from the supermarket last month, 230 yuan for one bottle, amounts to 110 slices and eats two slices every day, can be regarded as two yuan and more of all in that place, will spend 4 yuan and more averagely soon each day.
The reporter finds in the interview, mostly the price is high for the health product sold in supermarket and pharmacy of provincial capital at present, some famous brands cost more than 100 yuan cheapestly, prices of most health products are all in two or three hundred yuan, expensive selling to seven or eight hundred yuan even thousands of yuan a little. These health products are usually all bottled or bagged, one bottle or one bag can generally be eaten for one or two months.
"If you yourself eat, buy two or three hundred just, if making a gift of, can choose the more expensive one. " Much promotion person recommends the health product like this. As to this, the insider analyzes, the health product at two or three hundred yuan fully catches consumers' psychology now, because whether consumers really have a result to the health product, there is not bottom in the heart, the price can't be too expensive, but can't be too cheap either.
20, reporter visit located in heroic mountain path the intersection of health product and wholesale market, health product low-grade price within the 100 yuan mostly at market this, only sells for ten or twenty yuan like 100 for a bottle of cod liver oil pills, but such a cheap price let a lot of consumers feel worried, "though the expensive health product might not be very effective, such a cheap health product does not dare to say effectively. " Consumers say.
Give a present and only select the expensive one, select anything not to matter specifically
Society's popular statement is now " Send and present the health " ,The intersection of trade company and Israel more too to sell health product " The health is consumed " It is a selling point, though most people do not know the health product well now, but while giving a present for relatives and friends on New Year's Day and other festivals, are often fond of choosing the health product and giving a present. A health product seller in the provincial capital introduces, in recent years, buy a kind of habit that the health care gift becomes the consumers of provincial capital in festival, it is retired teacher, government functionary, enterprise personnel, professional personage,etc. that the health care gift is mainly sold to the target.
The reporter finds in the interview, at ordinary times, consumers consume by oneself to buy the health food, may relatively value the public praise of the products. When but on New Year's Day and other festivals, it is sent out " goodlookingly " that the majority is concerned at first ,But not " Whether affective " (used after a verb to indicate the completion of an action).
"Packaging looks top-grade some, the name sounds more just a bit famous and more precious. " While interviewing, the reporter meets the consumers that some purchase health products cooked gifts and made a gift of, they say: "It is to give a variety to give a present, all give the health product popularly now, anyway it has no harm, so only need select the expensive one, it does not matter what is selected specifically. "
"In fact, a lot of people's consumer psychology of buying health product is very blind, but just because of this, let the market of health product have a piece of very big consuming groups, as a kind of health consumption, the market prospect of the health product is very good too. " A health product seller in the provincial capital says to reporters.
It is chained that relevant
Edible health product can, want right amount of
The nutrition of province learns relevant experts how to introduce, there is consciousness of stronger health care promptly in the usual, the edible health food is very good pointedly, but want the clear one point: Can't use the health food as a medicine. Only but the efficiency of health care of health food can't play a role in treating, if sick seek medical advice in time.
In term of angle of nutrition, people regulate the body function, supplement body nutrition, matched and starts with from the diet at first, for example should notice the balanced nutrition of the fish, eggs, milk is matched at ordinary times, guarantee body nutrition is balanced.
And for some weak and sickly or more tired persons, can take some health products in right amount pointedly under the guidance of doctor or nutrition health care teacher.
The expert also especially emphasizes, citizens will certainly notice that don't be thought to eat several kinds or eat more and improve the body function more while buying or taking the health product, without as requested, eat more or eat various nutritive health products excessively, will increase the body supersession to bear, cause the unnecessary injury to the health. (Life Daily Li MengBo)
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