How deeply the farmer has mountain spring: The safe problem of bottled water is visited for the first time

How deeply the farmer has mountain spring: The safe problem of bottled water is visited for the first time
Water, the source of the life. According to World Health Organization's investigation, 80% of the diseases and drinking water of mankind are unsafe and relevant. Show especially behind the surprising figure " The water thing does not have minor matter " . In the past two years, the bottled drinking water trade of China has never disappeared and stopped. The famous enterprise that is exposing constantly " The source of water " Incident, " Additive " The incident, make the image in consumer's mind of bottled water give a great discount, also threatening the whole trade.
There is no battle field of smoke of gunpowder
Consume the peak with the high-temperature its arrival of Xia Ri, bottled water.
On July 20, the reporter is in Carrefour, apt supermarkets such as the lotus flower,etc. see for the first time, the consumers coming to buy the bottled water are in an endless stream. Every big brand bottled water competitively adopts various to sell the means to promote even more.
The majority of bottled ink fight the price war to promote. Design Chef Kang mineral water of packaging to charter in Beijing Carrefour each time in a totally new way (12 bottles) The price is only 6.25 yuan, the farmer wraps up mountain spring natural water each time (12 bottles) The price is also reduced to 11.9 yuan, Wahaha purified water wraps up each time (12 bottles) The price is low to 9 yuan.
Some borrow " The standard " Promotion. The new national standard of " drinking the natural mineral water " will be implemented formally since October 1 this year. Making " the new national standard, the new mouthfeel " in happy treasure Term,declare it is in the field of business and take the lead in not implementing already national standards new. Claim at the same time: "Because has carried out the new national standard strictly, the mouthfeel and having some the difference before this of the mineral water of happy treasure. "
The comparison of marketing tool " The speciality " ,Wahaha. In the intersection of Beijing and apt the beginning the intersection of lotus flower and supermarket, reporters found drinking mineral water of Wahaha, hit " slightly alkaline "ly big The signboard, script and shop that PH range value marked uses are extremely striking. And the media exposes mineral water repeatedly before this " Present acidity " , " unhealthy " .
Yard is put on the apt showy seat of the supermarket shelves of lotus flower of the beginning of Beijing in Chef Kang's natural water. Chef Kang claim in the annual newspaper, " the natural water, the good water, will test in the Northeast the market accepted degree in 2008 innately before the this, would change and is on sale throughout the tactics from 2009, will strive to dominate the market fast " .
The once one that have no smoke of gunpowder " The sea-fight " ,Fire quietly.
And in the 2nd quarter of this year, beverage, bottled water, toilet paper, sanltary towel goods that the industrial and commercial bureau of Guangdong Province sold to the field of circulation inside the province have been monitored, the qualification rate of the bottled drinking water is only 34.8%.
Bottled water and source of water are full of confusion
According to " Chinese Newsweek ", Chef Kang leave office on the senior level to reveal to these publication once: Sensational Chef Kang mineral water " The source of water " The incident, the sponsor is the mountain spring of the farmers of it rival. And bottled water walk, violate commercial competition of ethics inside, accumulate for many years too. As " mineral water " Initiation support of the people lead person,before summer has set in, point into " make a lot of money by additive " again Chef Kang mineral water .
News this publication on 2009 a famous newspaper of in the South, and then quoted by a plurality of medias at first. It is reported: Add in the purified water " The intersection of ore and liquid " Or " fruit element " ,It is apt to cause the chemical reaction of mineral and garniture in the mineral water. This neither accords with the international standard, can not reach " drinking water sanitary standard " of China either. But " Chef Kang in add the intersection of sulfic acid and magnesium, the intersection of chlorine and potassium these two kinds of food additive by purified water, have obtained sales amount of RMB hundreds of millions of of every year " .
This is regarded as 2008 of Chef Kang by industry " The source of water " Continuation of the incident.
From 2008, the problem of source of water of Chef Kang and farmer mountain spring will become the focus that the public opinion pays close attention to. It is Chef Kang's mineral water that is pointed first" False health " ," contain additive " ; And then there are models that net friends explored secrets that are called " The source of water of Chef Kang's mineral water comes from the running water " ,Develop into Chef Kang after the playing up of the media finally " The source of water " Incident. This has changed the market share of Chef Kang's bottled water directly.
According to data that AC Nielsen announced in December of 2008, calculated by sales volume, the market share will be 19.9% in Chef Kang's mineral water 2008, drop from the highest peak by over 5 percentage points; And the market share of the farmer mountain spring is compared " The source of water " Have risen by 0.7% before the incident. Chef Kang Holding Co., Ltd. points out in " performance report of first quarter of 2009 ", bunches of assaults influence the sales volume of mineral water in 2008.
On May 22 of 2009, Chinese Health Ministry sanitary control centre organizes to hold relevant standard of mineral water and discusses the meeting. The personage participating in the conference thinks, add additive such as a certain amount of magnesium sulfic acid and have its necessity on crafts in the purified water out of regulating the mouthfeel purpose, add and can guarantee to drink the security in GB2760 fixed range of " food additive uses the sanitary standard ".
Hardly has one wave subsided when another rises. With national in environment protecting mode disclosure of department, public opinion's the intersection of query and to drinking water recur, but been become farmer mountain spring by protagonist querying this time. In March of 2009, the latest " Chinese surface water water quality monthly magazine " announced in master station of China's environmental monitoring will reveal, lake of Thousand island - -The intersection of farmer and the intersection of source of water and ground one of of mountain spring, water quality of will it be January this year list in already. Announce " China's environmental state report of 2008 " formally in June of 2009 in the intersection of country and environmental protection department, the report reveals, the water quality index of the reservoir of lake of Thousand island of the whole year of 2008 is appraised as IVs, water quality slightly drops than IIIs of 2007. IV water suitable for general the intersection of water for industrial use and district and amusement that human body does not keep in touch directly non- use water district mainly.
Zhejiang Province drawing room in environment protecting mode responds for the first time through the reporter of Xinhua News Agency on the afternoon of June 16: The lake water quality in Thousand island is good overall, it is one of the best reservoirs of China's water quality. Zhejiang Province drawing room in environment protecting mode claims that also specially asked the expert responsible for water quality monitoring and appraisal of master station of China's environmental monitoring at the same time, the expert thinks the lake water quality of Thousand island of Chunan is good in the national main lake reservoir, it is OK as the drinking water and source of water. There are two pieces of main drinking water source ground on Thousand island lake at present in Chunan county, according to the long-term monitoring of Chunan county Environmental Protection Agency, been according with the drinking water source ground water quality requirement all the time, it is one of the ground of high-quality source of water in Zhejiang Province.
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