The advertisement of the medical equipment can't include contents such as the invalid refund etc.

The advertisement of the medical equipment can't include contents such as the invalid refund,etc.
Yesterday ( The 12th) ,State Administration of Industrial and Commercial, Ministry of Public Health, country eat the medicine office and jointly release " the advertisement of the medical equipment examines and releases the standard ", and will implement since the 20th of this month. According to the new standard, the medical equipment advertisement can't explain 9 kinds of situations such as efficient and cure rate in the future, can't contain " The invalid refund " , " the family is indispensable " Wait for the content. The medical equipment advertisement has been suspected of being involved in the one of the supreme advertisements breaking the law rate all the time. Three departments have united and carried on this kind of advertisement multiply " Prohibitive " Regulation. If can't contain the affirmation or assurance which express the efficiency; Can't explain the efficient and cure rate; Can't be with efficiency of other medical equipment products, medicines or other therapeutic method and security contrast; Can't contain unable to verify what is called scientific one it " Discover " , " the experiment or data prove " Wait for the content of the respect; Can't violate the scientific law, show clearly or imply the one hundredth disease of Bao Zhi, adapt to all symptoms; Can't contain " Safe " , " nonpoisonous side effect " , " invalid refund " , " without relying on " , " the insurance company accepts insurance " When term of promising etc., can't contain " only " , " accurate " , " latest technology " , " most advanced science " , " national-level products " , " fill the domestic gaps " When thinking the term of exclusiveness in absolute terms.
The new standard is clear again, can't utilize medical RD institution, academic mechanism, name and image of medical organization or expert, doctor, patient to prove in the advertisement of the medical equipment; Can't contain " The family is indispensable " Or similar content; Can't contain and compare and assess, arrange in an order, recommend, appoint, select the comprehensive appraisal content of award,etc. for use, obtain; Can't contain and state this product and is in " Fast-selling " , " panic buying " , " on probation " ,etc. content.
In addition, the advertisement of the medical equipment can't be regarded children as and demanded the target, can't release on minor's publication and channel, program, column. Involve improving and strengthening function content in the advertisement of the medical equipment, the applicable scope that must be registered with the approved medical equipment in the documentary evidence is totally identical, can't present the content which displays the sexual organ. Can't release the advertisement with this kind of content in front page of newspaper, periodical front cover. TV station, broadcasting station can't release the advertisement with such content at 7 o'clock to 22 o'clock.
In the future, violate standard ad owner, advertising operator, person who releases advertisement, will be fined as follows 10,000 yuan; There are unlawful gains, subject to the penalty under but under 30,000 yuan of 3 times of the unlawful gains.
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