nbsp consumers of four major phenomena that media groups follow in the footsteps of the bolder ones of market of health product lack reason to distinguish

nbsp consumers of four major phenomena that media groups follow in the footsteps of the bolder ones of market of health product lack reason to distinguish
According to an item of statistics of China's health care association, the annual sales amount of the health food of our country has already exceeded 50 billion yuan at present, up to 9309 kinds health product kinds already registered. Meanwhile, world-famous market research company AC Nielsen carried on the investigation in China too, in Beijing, Shanghai, three major cities of Guangzhou, over 2/3 of the people have expenditure on the health product, it is 846 yuan that average each person spends the expenses in health product in one year, 5% of the interviewees spend over 3000 yuan, and this expenditure will also continue increasing in the future.
It is easy to find out from the above-mentioned data, Chinese ordinary people are willing to to " buy the health more " . But the one not in conformity with it is, people generally have a phenomenon that media groups follow in the footsteps of the bolder ones while buying and using the health product, unite Sohu in the the intersection of network and the intersection of health and investigation that channel carry on in " the the intersection of life and Times ", 74.5% people buy health product until " the friend recommend " With " advertising " ,Nearly 80% of the people lack the rational choice and distinguish. Among them women account for 60%, age is many among 20 to 40 years old. Among these people, half the people have taken the vitamin additive health product, 20% of the people have taken traditional Chinese medicine or traditional Chinese medicine products, 10% of the people insist on taking the fish oil products.
Four major phenomena that media groups follow in the footsteps of the bolder ones of market of health product
"The fish oil of two grains of deep sea of every day, improve memory, lower hyperlipemia. " "Should want people not to be old, multi-purpose spiral algae. " Since the 1990s of last century, various health product advertisements have begun to " bomb wantonly " in TV and broadcast ,People are changing to the chasing of health product constantly with replacement of the jingle too.
An large-scale survey report specially carried on to the market of Chinese health product points out, in the past 20 years, four kinds of health products were once fashionable for a time on the Chinese market, received people's popular welcome. As to this, " life Times " reporter has interviewed the health care Xu HuaFeng, general secretary of association in China, job Wang DaHong, general secretary of committee of market of nutritionist of head of the department of the nutrition of Shanghai East China hospital Chen XiaFei, health product of China's health care association.
Help and digest and resist the fatigue health product. This kind of health product appears first on the Chinese market, early and widely known " Sun god " , " three of oral liquid " , " hold high, stand first No. " Show and regulate a function of the stomach, promote digesting, improve immunity, resist the signboard of fatigue. At one time, have raised the upsurge of buying in the whole country. The materials reveal, in 1993, the Sun god's turnover was up to 1,300 million yuan; Three have registered 600 subsidiaries in all national large cities, provincial capital and most prefecture-level cities, there are 2000 offices in county, township, marketing personnel's total number exceeds 150,000.
Enriching the blood and invigorating the brain health food. "Have one period, at anaemia, are suffering from insomnia forgetfully like the whole Chinese people. " This it is the intersection of U.S.A. and one global expert, market analysis of health product, that say in their reports. Indeed, from " heart K " To " blood " " the snow Piao " ,From " tranquilize, invigorate the brain liquid" Get to " gold of brain " , " platinum of brain " ,The adult child, men and women, old and young are all enriching the blood and invigorating the brain. "The anaemia rate of the rural area of China is really higher, closely related to diet nutrition. " Chen XiaFei said, but this could not simple be solved with the health product, need to improve whole diet level and nutrition consciousness.
Arrange the poison reducing weight health product. The weight-reducing health product is a protagonist of market of health product in every summer. In especially nearly two years, " the clear intestine, it is malicious to moisten the intestines, reduce the oil " Health product here market have to propagate its belief on a large scale. The reporter sees in the health product counter in a pharmacy of Wangfujing Street, various reduced weight, arranged the health product of poisonous type to occupy 2/3, the big exploitation is attracting a lot of people to consult and buy.
Mend vitamin and calcium health product. According to the statistics of China's nutrition and health product food branch, the enriching the calcium health product is most popular in China now, the sales amount exceeds RMB 6,800 million, various vitamins come out at the top too. "Idea that enrich the calcium now rooted in the hearts of the people, until government advocate and media promotion there are very much loud relations this, so nearly every household all put a bottle of calcium. " Xu HuaFeng says, not everybody lacks calcium in fact.
Why are people with the wind blindly
Except these nationwide phenomena that media groups follow in the footsteps of the bolder ones of health product of the above, it is as fashionable for a time as cod liver oil, protein powder, spiral algae, donkey-hide gelatin, glossy ganoderma,etc.. The reporter has investigated 30 buyers in 10 pharmacies and store health product special counters at random, 80% people say, see with listen to advertising can buy others. The network investigation that " life Times " carries on reveals too, while asking about the purpose to buy health product, 80% people say for " Improve the health " ,10% of the people hope " Treat chronic disease such as hypertension, diabetes through the health product " . Moreover, most people have not solicited the doctor's opinion before taking the health product. Then, why do people buy the health product to love with the wind? The expert analyzes that there are two major reasons.
First, consumers lack the rational distinguishing ability, the mistaken idea exists in the understanding of health product. Xu HuaFeng points out, quite a few of people think at first there is one hundred profit and not hurt in the health product, the old and the young of the whole family can all eat, and eat the more well. Secondly, still some people hope the health product can cure the disease, use it as a medicine. "In fact, different age, health product which the persons of the gender, physique need are different, take in a large amount blindly, will increase the intestines and stomach to bear and even initiate toxicity to react. " Xu HuaFeng says, it is the better that certainly the health product is not the more expensive, such as the expensive protein powder, suitable for the serious stomach intestines problem patient, if digest, can well obtain protein from the meat egg.
Second, the market of health product is not enough for the norm, person in charge Mr. Wang of the market of industrial and commercial bureau of Beijing tells reporters, the industrial and commercial bureau often receives the appeal about the health product, the means of making profit of the illegal trade company is beyond the scope of the following aspects: Buy making to the banner flicker people volunteering medical consultation; Utilize " present medicines " , " free trial " , " give the present " Wait for the marketing tool to be attractive; Exaggerate the efficiency of health care, play up the function of curing the disease, during propaganda frequently excessive " deduces " of health care function ,Such as " immune adjustment " Often propagated to improve immunity, even there is " resist infectious disease " , " antitumor " Wait for function; Rely on celebrity's effect, it is false to carry on and propagate without restraint.
"Over these years, with the norm day by day of the health product trade, the situation of regular producer flicker common people has been reduced greatly. But the problem of enough for ing etc. of exaggerating curative effect, sales force's qualification. " Xu HuaFeng says.
The expert gives an idea and stops it with the wind
Chen XiaFei points out, Chinese need more nutrition healthcare knowledge in the course of buying and taking the health product, could choose correctly rightly in this way
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