Tuesday, October 23, 2012

Outside the box in the health product box" Two covers " Why? Boast of publicity materials

Outside the box in the health product box" Two covers " Why? Boast of publicity materials
The manual in the box accords with the regulation, the publicity materials that can be sent to in addition blow a wild boastly. On August 19, the reporter finds in the interview, on the present market of health product, " two pieces of skin " outside the box in a kind of health product box Phenomenon general to exist,ordinary people after all only for flicker.
Secret weapon Make the tabloid by oneself
On August 19, the reporter comes to a dispensary on Zhonghua Road. "Old man's fat of blood, blood pressure are high, is it good what medicine is taken? " " pul is safe " ,The sales assistant takes out a box green Thai energies vigor liquid of pul that packed.
"Is this medicines? " The reporter notices and marks on packaging " The health food " Words. "Convenient to more use than medicine, old many people buy ten box eight boxes. " Perceive the reporter " Distrust " ,The sales assistant has taken out from the counter " The secret weapon " --A tabloid, the topic is " safe health guide of pul " .
On this tabloid, " pul is safe " It has become that treated vascular disease of the heart brain that solemn " Supernatural medicine " . There are " authoritative experts " Speech, yes user " experience personally " . One of them is called " The difference between Thai energies vigor liquid and other medicines of pul " Manuscript, enumerate out the applicable crowd of little type of 5 big classes 16, cure mainly hypertension, hyperlipemia, high blood glueing, arteriosclerosis, cerebral thrombosis, coronary heart disease, myocardial infarction, diabetic syndrome,etc., " medicine " Function is very clear.
Have policy Make countermeasure
The reporter has bought a box pul safely. After tearing and packing, find manual and external packing in the box are had, has only marked out " regulates the fat of blood " Function. Obviously, this accords with regulation of article 51 of chapter 4 of " food safety law " implemented formally from June 1 this year: The country, to claiming the food with particular health care function is supervised strictly. Claim the food with particular health care function can't produce the acute, subnormal temperature or chronic to endanger the human body, their labels, manuals can't involve the prevention from suffering from the diseases, treat the function, the content must be true, should state suitable crowd, not suitable crowd, efficiency composition or significant composition and content,etc. clearly; Function and composition of the products must conform with label, manual.
An insider says, this is producer's " the higher have policies while the lower own ways of getting around them " New trick. The manual in the box includes the external packing, in order to deal with supervision of the related departments, do not " get into trouble " . But the one that enclosed immediately controlled oneself the tabloid really played enormous facilitation to sale " The manual " .
Still break the law Need looking out
In the sale of the health food, similar " two peels " Phenomenon small number. Besides tabloid made by oneself, there is propaganda of different printing single, products manual,etc..
Municipal food medicines supervise the supervisor of administration bureau thinking, this is illegal activities, though " trick " Seem very ingenious, but actually still regard the health product as medicines to propagate, so as to mislead consumers. So, consumers, especially the elderly should enhance vigilance.With the enhancement of health consciousness, people pay more and more attention to with the life closely bound up health problem, such as the food security, medical treatment is ensured, medical information,etc., healthy life should be from understanding information begins!More excellent health information please enter:News channel
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