A survey report of consumers' association of Beijing reveals: Four is messy and alike that breast milk substitute exists
The consumers' association of Beijing announced a market survey report to the breast milk substitute recently, reveal Beijing the intersection of breast milk and substitute deposit in the intersection of store and sell, medical health institution in violation of rules and regulations intentionally, it plays edge balls, packing of product to be unstandard and 4 messy and alike by the intersection of media and advertisement on the market.
According to the introduction of the persons in charge of this association, 47 commercial places of every county of Beijing of this investigation, 17 health care health institutions, involve Nestle, the shellfish, because of beauty, henry, Erie, Wanda Mountain, the crane flies, holy yuan, Australia is excellent, favor, bestowing favour, refined scholar profit, equal to lasting yuan, covering with by oxing, it is full of trees forever, Zambia officials American, life sunshine, what pleased, brilliance of the rising sun shellfishes, forest shellfishes, healths rights it is
Violate legal provisions seriously in the commercial place
On commercial violation of place mainly show that promotes and propagates, such as give the gift, have the persons who promote, make a reduction etc.. " the international breast milk substitute sells the rule " article 5 stipulates: "To the products in the range of this rule, can't propagate advertisement of sales outlet, give samples, any other sales promotions that consumers buy that or induce in the first grade of retail directly, for example: Special exhibition, discount gift token, bonus, special price sale at a loss, pairing on sale. " This investigation receives 185 survey reports, find 173 parts of the unlawful practice, among them send gifts 134 times, accounts for 72.4%; Have for 47 times of the persons who promote, accounts for 25.4%; The ones that promote at a reduced price have 25 times, accounts for 13.5%.
Intentionally health institution
Article 13 of our country " substitute sales and management method of breast milk " stipulates: "The health institution of the health care resists various distribution that substitute producer and seller of breast milk do in this department, our unit propagated. Can't put up the advertisement of the breast milk substitute products or release relevant materials in the organization; Can't show, promote and sell the products. " The health institution of the health care should be executors and propagandists of the relevant regulation, but result take place unlawful practice time and again, propaganda materials released to show as appear the intersection of breast milk and brand sign of substitute mainly; Appear in baby's milk power, feeding bottle, nipple in lying-in woman's ward, the internal retail division sells the breast milk substitute, the substitute show cupboard of breast milk appears in the even specific organization. This investigation finds 17 cases in violation of rules and regulations from 17 medical organizations, among them 12 logoes and products appear in violation of rules and regulations, accounts for 70.6%; Sell in the medical organization and offer two respectively of a substitute of breast milk free, accounts for 11.8% separately.
Media's advertisement plays the edge ball
Media unlawful practice of advertisement display in advertisement, propagate in the information appearing the intersection of baby and milk power, feeding bottle, nipple and baby's head mainly; Sign for producing enterprise of substitute of breast milk,etc. appears in the column of propaganda of popular science of the media. " the international breast milk substitute sells the rule " article 5 stipulates: " can't do advertising or pay other formal sales promotions to common masses to the breast milk substitute. " This investigation receives the market in violation of rules and regulations of substitute of breast milk and propagates 22, propagate 30 times in violation of rules and regulations together, among them, appear 8 times of products and baby's image, accounts for 26.6%; The popular science column appears 5 times of the logo, accounts for 16.7%.
The packing of product is unstandard
" the international breast milk substitute sells the rule " article 9 stipulates: "The baby should guarantee to fill a prescription in production unit and seller of the food on each container or employ the corresponding language to know, striking, legible, explanatory note apt to understand, prove that should include the following points: ' attentive matters ' or similar word; The breast milk feeds the explanation of superiority; According to hygiene worker's explanation made of suggestion of and correct operation method regarding the products are used; To suitable for comments that formulate, and remind and formulate improperly to healthy danger. Container or label can't have the intersection of baby and picture or propagate, use baby fill a prescription picture or characters of the food, it is apt to confirm the products are breast milk substitutes and explain the chart of the preparation method but can have. Can't use ' people emulsify ' with ' mother emulsifying ' or similar term. "
This investigation result reveals, have not marked 40 warned, has accounted for 75.5%; Have not marked " This product can only be used under the guidance of hygiene worker " 39 piece,account for 73.6%; 28 exaggerated the products function, accounts for 52.8%; " mother emulsifies " to appear , " humanization " Or 26 of the similar language, accounts for 49.1%.
To the question that this investigation exists, the consumers' association of Beijing proposes: The related departments should strengthen the propaganda strength that the breast milk feed, let the breast milk be fed and benefited healthy consciousness and is rooted in the hearts of the people; " the international breast milk substitute sells the rule " to propagate in a more cost-effective manner and our country " substitute sales and management method of breast milk ", locate the market of breast milk substitute under consumers' supervision; The relevant administrative department should strengthen management, finish the breast milk substitute and produce and circulate the supervision and management of links, prevent the emergence of the unlawful practice from the source.
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