The pharmacy giant enters Chinese medicine to make up the market Take channel of the pharmacy and Wei's appearance to fight hand-to-hand

The pharmacy giant enters Chinese medicine to make up the market Take channel of the pharmacy and Wei's appearance to fight hand-to-hand
The pharmacy giant enters Chinese medicine to make up the market
Continue native enterprise Shanghai of the beginning of this year in home, Japanese Shiseido after putting out medicines and making up brands in succession in China, its medical skin care brand too recently of enterprise Glenn plain SmithKline of global No. three pharmacy " Shi TaiFu " Introduce to Chinese market, make up brand with the intersection of Wei and appearance, cut the intersection of skin and spring medicine of L'Oreal channel launch close body fight hand-to-hand in pharmacy together.
Continue native enterprise Shanghai of the beginning of this year in home, Japanese Shiseido after putting out medicines and making up brands in succession in China, its medical skin care brand too recently of enterprise Glenn plain SmithKline of global No. three pharmacy " Shi TaiFu " Have been introduced to the Chinese market.
Shi TaiFu mainly takes the channel of the pharmacy
It is reported, Shi TaiFu was last July of Ge Lan plain SmithKline with the company that specially made the skin products purchased of 3,600 million dollars, the company products have already been listed on Shanghai and Guangdong at present.
According to the introduction of Glenn plain SmithKline special medicine department general manager Liu Qian, Shi TaiFu's products channel will lay particular emphasis on the pharmacy further, the Wei appearance and paying attention to the present channel of spring of skin with L'Oreal is more identical, will enter and crook supermarkets such as official, Wanning,etc. too in the future.
What confirmed with Liu Qian's words is, its star's product falls thick and fast the silk is good (anti-oxidant) recently At the news conference of the skin cream, there is not a star's shade, the editing but become the specially invited guest of opposite websites of dermatologist and women. Liu Qian says, the main route that recommend to patient through the professional doctor and the public praise of the network forum will be their marketing according to legend.
Which is better and which is worse to oppose Wei's appearance?
Because the products channel are nearly duplicated, Shi TaiFu is listed on the hinterland the biggest enemy known as Wei's appearance experience of the media. And the reporter knows, Shi TaiFu's price localization is similar to Wei's appearance, most product costs are concentrated among between 100 yuan and 300 yuan.

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