Health tissue requires the McDonald to stop promoting the junk food to children

Health tissue requires the McDonald to stop promoting the junk food to children
According to " The Wall Street Journal " yesterday ' May 18) The report, exceeds 550 healthy experts and organizations to already direct in one against the happy paradise value meal (HappyMeals) Sign on jointly believing in manufacturer McDonald, require McDonald to stop promoting the junk food to children, and let McDonald uncle retire.
Call upon McDonald to stop promoting high salt, fatty, food of high sugar and high heat to children in the letter in any form, include promoting through the form of McDonald uncle's vivid and happy paradise value meal.
It is reported, this activity is initiated by non-profit-making supervision organization Corporate AccountabilityInternational, another content of it is to promote the McDonald and make one to assess the company " The health footprint " Report.
McDonald sent and declared to call to " daily economic news " on this yesterday in China: "McDonald always cares about children's happiness. In and direct in relevant advertising against children's communication, we have been taking very serious responsible attitude all the time. "
This company says, McDonald knows very well the importance of children's health and nutrition, and been devoted to promoting the relevant dialogue and offering the solution all the time. "We offer the high-quality food in the restaurant, have offered many kinds of food for happy paradise meal that children set up to choose specially, and accord with the standard that children's daily food absorbs quantity. Parents' feedback reveals they appreciate to the meal of children's paradise very much. "
The statement still points out, the identification personages of charitable foundation of family, as McDonald uncle, McDonald uncle devoted to, transmit safe message and benefit knowledge to children, and advocate eating well, equilibrium life style moved skillfully.
"The market of foreign fast food mainly includes two blocks, one is crowd who had a meal in a hurry, another one is teenagers. " Ling Yan the intersection of management consulting and seat of honor consult teacher Lin Yue to point out, the happy paradise value meal of McDonald mainly faces children's market, sales achievement of set menu this estimate, account for the intersection of McDonald and total 10%~15% of sales amount.
Lin Yue thinks, because the substitutability of the products is relatively strong, it will not be very big to stop selling the impact on sales achievement of McDonald of set menu of happy paradise, but may influence the whole brand image of McDonald, McDonald's more important work is how to save reputation, include directing against teenagers' market development healthier food.
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